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Our mission


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Our mission


Our mission : spread Le Bonheur Capillaire

Since its inception in 2011, The Otencia Group is dedicated to the hair research and the creation of practical and effective solutions to help you achieve your happiness with your hair.

 Studies have shown that having a positive self-image is essential to personal development.

Having healthy hair along with a hairstyle that expresses our personality, are all elements that can instantly boost our confidence.

Reaching Le Bonheur Capillaire is to understand and meet the needs of our hair, but also learn to accept them, to love them and embrace your inner beauty.

 

Our values


Our values


Our values guide our goals and drive our daily activities:

- Listen to various needs

- Select natural and environmentally friendly solutions

- Adopt a positive attitude

- Encourage research and creativity

- Develop expertise

- Share knowledge

- Promote Wellness

 

These values form the basis of our relations with our employees, our customers and business partners.

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OUR research


OUR research


One is not born expert, you become one.

Since its inception, Capillary Research is a key activity of The Otencia Group.

Our capillary research program is structured around three major axes:

  1. In-depth study of the hair and scalp.

  2. Evaluation of new active raw materials for hair treatment

  3. Creation of innovative, effective products and best practices to use

Coming together is a beginning, keeping together is progress; working together is success
— Henry Ford

We regularly invite our customers and fellow hair industry professionals to participate in our research program.

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Our brands


Our brands


There are as many beauties as there are habitual ways of seeking happiness
— Baudelaire

The pursuit of happiness is unique to each. In seeking to understand the lifestyles of our customers, we have been able to identify a wide variety of needs. Our goal was to create perfectly tailored capillary routine solutions.

In our journey, we had the idea to create different brands that each answer to a need, a specific desire.

This "multi-brand" strategy allows The Otencia group to provide relevant answers to a wide variety of applications

   
  
 
  
    
  
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     Products made from a concentrate of essential vitamins to boost the health of afro curly hair. #BoostYourCurls     www.curlsvitamins.com

Products made from a concentrate of essential vitamins to boost the health of afro curly hair. #BoostYourCurls

www.curlsvitamins.com

   
  
 
  
    
  
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     100% natural, vegan-based organic hemp oil product for maintenance of locs. #HealthyLocJourney      
  
 
  
    
  
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      www.vitalocs.com

100% natural, vegan-based organic hemp oil product for maintenance of locs. #HealthyLocJourney

www.vitalocs.com

   
  
 
  
    
  
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     The famous luxury extensions of our Signature Collection will be back under the brand Beloved Extensions from August 2018     www.belovedextensions.com

The famous luxury extensions of our Signature Collection will be back under the brand Beloved Extensions from August 2018

www.belovedextensions.com